According to Rogers' diffusion theory, customers engage in research activities to seek out additional information about a product during the ________ of the adoption process.
A) awareness stage
B) interest stage
C) evaluation stage
D) adoption stage

Question

Quizplus · Accepted Answer

In Rogers' diffusion theory, the interest stage is when customers actively seek out more information about a product to understand it better and evaluate its potential benefits.

According to Rogers' Diffusion Theory, Customers Engage in Research Activities