Which of the following statements is true of online reputation management?

Question

Quizplus · Accepted Answer

Mild doses of negative information after exposure to positive information may increase customers' positive impression about a product. This is known as the "silver lining effect" in online reputation management. In this approach, highlighting any negative information is done in a subtle way after showcasing positive information about the product. This helps to balance out any negative information and increase the overall positive impression. B is incorrect because online reputation management is important at both the brand and product category level. C is incorrect because a proactive approach is always better as it helps to prevent any negative information from spreading in the first place. D is incorrect because highlighting customer-generated negative reviews can actually be beneficial for a company as it shows transparency and the company's willingness to address any issues.

Which of the Following Statements Is True of Online Reputation