________ can be expanded to include metrics such as search volume and social intensity as key performance indicators (KPIs).

Question

Quizplus · Accepted Answer

Observed data can include metrics such as search volume and social intensity, which are commonly used as key performance indicators (KPIs) in digital marketing. Panel data refers to information collected from a fixed group of individuals over time, secondary data refers to information that has already been collected and is available for use, and declared data is information provided directly by individuals or organizations. None of these are specifically related to the use of search volume and social intensity as KPIs in measuring marketing performance.

________ Can Be Expanded to Include Metrics Such as Search