While distributing industrial goods, the larger a target market, the more feasible it is for a manufacturer to ________.

Question

Quizplus · Accepted Answer

When a target market is larger, it becomes more feasible for a manufacturer to use its own sales force. This is because a larger target market means more potential customers, and a sales force allows for direct and personalized communication with them. This also gives the manufacturer greater control over the sales process and customer relationships. Relying on distributors or agents, increasing intermediary levels, or relying on a wholesaler's work force may not be as effective in reaching a larger target market.

While Distributing Industrial Goods, the Larger a Target Market, the More