Briners Cafe promotes their products as a "quick snack for a busy life" in the United States, and advertises the same products as "cheap and delicious" in the Asian countries. In this case, the product marketing strategy used by Briners is referred to as ________.
A) product adaptation/communication extension
B) product extension/communication adaptation
C) dual extension
D) dual adaptation
Correct Answer:
Verified
Q32: How do national products cause substantial opportunity
Q33: Product _ refers to the act of
Q34: If a product is successful in its
Q35: Which of the following is the easiest
Q36: Which of the following types of products
Q38: Under which of the following circumstances would
Q39: For a multinational company, the product adaptation
Q40: A global marketing strategy where companies use
Q41: How do organizations identify new-product ideas?
Q42: Rivera Inc., a leading mobile manufacturer in
Unlock this Answer For Free Now!
View this answer and more for free by performing one of the following actions
Scan the QR code to install the App and get 2 free unlocks
Unlock quizzes for free by uploading documents