For a multinational company, the product adaptation strategy grows out of a polycentric orientation, as it assumes that all markets are different.

Question

Quizplus · Accepted Answer

The product adaptation strategy is based on the idea that different markets require different products or marketing approaches. This approach aligns with a polycentric orientation, which assumes that each market is unique and requires a tailored approach. Therefore, the statement is true.

For a Multinational Company, the Product Adaptation Strategy Grows Out