Which of the following types of companies will utilize the dual extension strategy based on the assumptions that all markets are alike?

Question

Quizplus · Accepted Answer

Companies that assume that all markets are alike tend to use the dual extension strategy to enter foreign markets. Such companies do not tailor their marketing strategies to local markets and tend to operate in the same way they do in their home markets. This approach is commonly adopted by international companies that do not have a strong presence in their home market and have limited resources to customize their marketing mix for each market. Therefore, the best choice is B) international companies.

Which of the Following Types of Companies Will Utilize the Dual