When the environmental conditions and consumer preferences of a global market differ from a domestic market, companies should use a ________ strategy.

Question

Quizplus · Accepted Answer

Dual adaptation strategy allows for both product and communication strategies to be adapted to meet the unique environmental conditions and consumer preferences of a global market. This approach is most effective when there are significant differences between the domestic and global markets, making a dual extension or product extension/communication adaptation strategy less suitable.

When the Environmental Conditions and Consumer Preferences of a Global