A company's competitive advantage exists only in its price differentiation strategies.
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Q1: Multinational companies adhere to the notion that
Q2: Ethnocentric companies are sometimes referred to as
Q4: Global marketing requires marketers to behave in
Q5: The old marketing concept focused on a
Q6: One difference between domestic marketing and global
Q7: Geocentric companies are based on a belief
Q8: Global companies view world regions as unique
Q9: Geocentric companies are integrated on a global
Q10: Marketing discipline varies from one region to
Q11: A regiocentric manager views the world outside
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