A regiocentric manager views the world outside his area of interest with an ethnocentric orientation.
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Q6: One difference between domestic marketing and global
Q7: Geocentric companies are based on a belief
Q8: Global companies view world regions as unique
Q9: Geocentric companies are integrated on a global
Q10: Marketing discipline varies from one region to
Q12: Ethnocentric companies cater to the different needs
Q13: A company engaging in global marketing must
Q14: Management vision is a driving force for
Q15: The strategic concept of marketing focuses on
Q16: Marketers can always directly apply experience from
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