The strategic concept of marketing focuses on customer satisfaction in a socially responsible and sustainable way.
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Q10: Marketing discipline varies from one region to
Q11: A regiocentric manager views the world outside
Q12: Ethnocentric companies cater to the different needs
Q13: A company engaging in global marketing must
Q14: Management vision is a driving force for
Q16: Marketers can always directly apply experience from
Q17: Market capitalization is defined as a company's
Q18: A polycentric orientation is diametrically different from
Q19: Cost is a restraining force affecting globalization.
Q20: A polycentric company views foreign operations as
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