Ethnocentric companies cater to the different needs of different world regions.
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Q7: Geocentric companies are based on a belief
Q8: Global companies view world regions as unique
Q9: Geocentric companies are integrated on a global
Q10: Marketing discipline varies from one region to
Q11: A regiocentric manager views the world outside
Q13: A company engaging in global marketing must
Q14: Management vision is a driving force for
Q15: The strategic concept of marketing focuses on
Q16: Marketers can always directly apply experience from
Q17: Market capitalization is defined as a company's
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