A company engaging in global marketing must standardize all elements of the marketing mix everywhere in the world.

Question

Quizplus · Accepted Answer

A company may need to adapt certain elements of the marketing mix based on cultural, legal, and economic differences in each country it operates in. This is known as localized marketing. However, some elements may still be standardized to maintain consistent brand image and communication.

A Company Engaging in Global Marketing Must Standardize All Elements