The closing case illustrates how to strategically focus on the base of the global economic pyramid and to do so successfully.

Question

Quizplus · Accepted Answer

The closing case focuses on how Hindustan Unilever Limited (HUL) has successfully implemented a strategy to target the base of the global economic pyramid through affordable products and innovative distribution methods. The case illustrates how HUL's focus on the bottom of the pyramid has helped it to expand its customer base, increase sales, and improve profitability. Therefore, the statement is true.

The Closing Case Illustrates How to Strategically Focus on the Base