As illustrated by Cengage Learning's penetration of the China market with Global Strategy opening case), the idea that firms must "think global and act local" simultaneously is simply not possible.

Question

Quizplus · Accepted Answer

The statement is incorrect. Firms can and must think global and act local simultaneously when operating in international markets. This involves adapting global strategies to fit local contexts and understanding local customer needs and preferences. The case of Cengage Learning's successful entry into the China market is an example of how firms can balance global and local considerations to achieve success in international markets.

As Illustrated by Cengage Learning's Penetration of the China Market