Submarines Inc., a chain of sub shops, periodically compares the quality of its food and service with its competitors in order to continually improve its performance. This corporate strategy is known as
A) brainstorming.
B) diversification.
C) benchmarking.
D) vertical integration.
E) horizontal integration.

Question

Quizplus · Accepted Answer

The corporate strategy described is benchmarking, which involves comparing one's own processes and performance against those of competitors in order to identify areas for improvement. Brainstorming is a creative problem-solving technique, diversification involves expanding into new markets or industries, vertical integration involves companies owning and controlling all aspects of their supply chain, and horizontal integration involves merging with or acquiring similar companies in the same industry. None of these strategies specifically involve comparing one's performance to that of competitors.