Kaplan Corp. is evaluating the purchase of a small firm, Pahl Inc., which manufactures ornamental gadgets, products involving advanced technology. These products are expected to revolutionize the home construction industry. Pahl has only a minor share of this growing market, but the market is expected to grow rapidly. In which of the following categories of business in the BCG matrix would this firm be placed?
A) cash cows
B) stars
C) spinoffs
D) question marks
E) dogs

Question

Quizplus · Accepted Answer

Pahl Inc. is in a rapidly growing market but currently holds only a minor market share, which places it in the "question marks" category of the BCG matrix.