When shopping for goods and services, customers weigh their options and purchase based on
A) the cheapest cost.
B) the availability of the item.
C) the physical goods and the quality of services.
D) the desire to have the goods or services.
E) the rating on Angie's list or Yelp.

Question

Quizplus · Accepted Answer

While cost, availability, and desire are important factors, ultimately customers choose based on the perceived value and quality of the physical goods or services. Rating systems like Angie's list or Yelp can also influence decisions, but they are not always the main factor.

When Shopping for Goods and Services, Customers Weigh Their Options