Research indicates that fast-growth firms benefit from having managers with marketing and sales backgrounds.

Question

Quizplus · Accepted Answer

Research has shown that managers with strong marketing and sales backgrounds can help fast-growth firms achieve sustainable success by identifying new opportunities, developing effective marketing strategies, and driving revenue growth. This is because these managers bring valuable skills and experience in customer engagement, market analysis, and product/service positioning, which are critical for building strong customer relationships and driving business growth.

Research Indicates That Fast-Growth Firms Benefit from Having Managers with Marketing