Additional Case 1.3
Your company sells high-tech products throughout the world and is following a differentiation business strategy. The business environment for the company is volatile, rapidly changing, and highly complex. The company is highly entrepreneurial and has a strong moral commitment to quality products, employee job satisfaction, and corporate social responsibility. The management team has decided to create a common company culture among the various national and international subsidiaries.
-Refer to Additional Case 1.3.The company's differentiation strategy is a type of:
A) corporate strategy.
B) defender strategy.
C) emergent strategy.
D) business unit strategy.

Question

Quizplus · Accepted Answer

A differentiation strategy, where a company aims to distinguish its products or services from competitors, is typically considered a business unit strategy. This approach focuses on creating unique value to gain a competitive edge within specific markets or segments, aligning with the operational and strategic decisions at the business unit level rather than the broader corporate level.

Additional Case 1.3 Your Company Sells High-Tech Products Throughout the World and Is