The degree to which a society views assertiveness as important to success and encourages rigidly stereotyped gender roles,is Hofstede's cultural dimension of:

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The dimension of masculinity/femininity describes the extent to which a society values traditionally masculine traits such as assertiveness, competitiveness, and achievement, versus traditionally feminine traits such as nurturing, empathy, and quality of life. In societies that score high on masculinity, there is often an emphasis on assertiveness and success, with rigidly defined gender roles that reinforce these values.

The Degree to Which a Society Views Assertiveness as Important