The fact that heavy advertising of a company's or a product's name on billboards and in the media makes that name stick in people's memory as bearing high quality is an example of what bias?

Question

Quizplus · Accepted Answer

This bias is known as the ease of recall bias, where people tend to associate easily recalled information with higher quality or importance. The heavy advertising of a company's or product's name makes it easy to recall, which can lead people to perceive it as high quality or important.

The Fact That Heavy Advertising of a Company's or a Product's