Phrases such as "Do it now" and "Act today" should be used to urge immediate action because:
A) readers prefer the commanding tone of such words.
B) they emphasize the we-viewpoint.
C) readers are otherwise more likely to unsubscribe the sales messages.
D) a persuaded reader may otherwise tend to put off a purchase.
E) they help readers by directing them to a purchase form.

Question

Quizplus · Accepted Answer

Phrases like "Do it now" and "Act today" create a sense of urgency and encourage readers to take immediate action. Without such phrases, a reader may be convinced of the benefits of a product but may still delay making a purchase. Using urgent language helps to overcome this tendency and can increase the likelihood of a sale.

Phrases Such as "Do It Now" and "Act Today" Should