Which of the following is a characteristic of a strong sales message?
A) A vague subject line open to multiple interpretations
B) A heavy use of sensational words
C) Absence of visual elements
D) A deviation from a writer's point of view to that of the reader
E) Emphasis on the we-viewpoint

Question

Quizplus · Accepted Answer

A strong sales message should focus on the reader's perspective and address their needs and interests. Deviating from the writer's point of view to that of the reader is an effective way to accomplish this. A vague subject line and heavy use of sensational words can be off-putting to the reader and may cause them to ignore the message. Visual elements are important, but not the only factor in a strong sales message. The we-viewpoint should be minimized in favor of a reader-focused message.

Which of the Following Is a Characteristic of a Strong