The type of innovation that improves an existing product or enhances an existing service for an existing customer is known as:
A) sustaining innovation.
B) technological innovation.
C) disruptive innovation.
D) industry innovation.
E) environmental innovation.

Question

Quizplus · Accepted Answer

Sustaining innovation is focused on improving or enhancing a product or service for an existing customer base. This type of innovation typically involves incremental improvements and adjustments to the existing product or service, rather than major breakthroughs or revolutionary changes.

The Type of Innovation That Improves an Existing Product or Enhances