The type of innovation that targets non-customers and delivers a product or service that fundamentally differs from the current product portfolio is known as:
A) sustaining innovation.
B) technological innovation.
C) disruptive innovation.
D) industry innovation.
E) environmental innovation.

Question

Quizplus · Accepted Answer

Disruptive innovation targets non-customers and offers a fundamentally different product or service from the current portfolio, often starting at the low end of the market and gradually moving up. Sustaining innovation improves upon existing products and serves current customers, while technological innovation focuses on new technologies and their application. Industry innovation refers to changes in the structure or competitive dynamics of an industry, and environmental innovation addresses environmental challenges.

The Type of Innovation That Targets Non-Customers and Delivers a Product