Industry research groups report that most CRM projects produce the promised results.

Name: Industry research groups report that most CRM projects produce the promised results.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

Many industry research groups and studies have found that a significant portion of CRM (Customer Relationship Management) projects fail to deliver the promised results or meet the expectations of businesses, often due to issues like poor implementation, lack of user adoption, or misalignment with business objectives.

Industry Research Groups Report That Most CRM Projects Produce the Promised