A CRM system should support the organization in which phase of the relationship between a business and its customers?
A) Acquire and enhance
B) Enhance and retain
C) Acquire, enhance, and retain
D) Acquire and retain

Question

Quizplus · Accepted Answer

A CRM system should support the organization in all three phases of the relationship between a business and its customers; acquiring new customers, enhancing the relationships with existing customers, and retaining loyal customers.

A CRM System Should Support the Organization in Which Phase