A(n) _______________ strategy is a competitive strategy by which a firm seeks to become a low-cost producer of products and services in the industry.
A) cost leadership
B) differentiation
C) innovation
D) alliance

Question

Quizplus · Accepted Answer

A cost leadership strategy involves a firm focusing on reducing production costs to offer products or services at a lower price than competitors. This requires a strong emphasis on efficiency, cost control, and economies of scale to achieve a sustainable competitive advantage.

A(n) _______________ Strategy Is a Competitive Strategy by Which a Firm