Haya Noticed That College Students Needed to Dress Up for Presentations

Haya noticed that college students needed to dress up for presentations but never seemed to have any ties, or at least not very nice ones. She decided she was going to set up a tie store on her campus and offer sports themed ties as well as solid colored ties in her school colors. She can put an announcement on the school's monitors that would display in the dining halls and student union. Which of the following should Haya focus on during her first month of operation?

A) Search/comparison capabilities on a web site
B) Personalized experiences to make a purchase on a web site
C) Customization of ties
D) FAQs
E) A loyalty program