A(n) _____ is software that helps companies acquire and retain customers.
A) enterprise resource planning system
B) customer relationship management system
C) supply chain management system
D) transaction processing system
E) functional area information system

Question

Quizplus · Accepted Answer

A customer relationship management (CRM) system is designed to help companies acquire and retain customers. It typically includes features such as contact management, lead tracking, sales forecasting, and customer service management. Other system types, such as enterprise resource planning (ERP) and supply chain management (SCM) are focused more on internal business processes, while transaction processing systems are designed to capture and process transactions, such as sales orders or inventory movements. Functional area information systems are specialized systems designed to support specific business functions, like accounting or marketing.

A(n) _____ Is Software That Helps Companies Acquire and Retain