When comparing market research using social computing as opposed to traditional focus groups, which of the following statements is true?
A) Social computing generates faster results but is more expensive.
B) Social computing generates faster and cheaper results.
C) Social computing takes longer but is less expensive.
D) Participation by customers is more limited when using social computing.

Question

Quizplus · Accepted Answer

Social computing generally generates faster and cheaper results compared to traditional focus groups. With social computing, companies can gather data from a large number of individuals in a shorter amount of time and at a lower cost. Additionally, social computing allows for more diverse and representative samples since it can reach individuals regardless of location and demographic. Participation by customers is not necessarily more limited when using social computing, as it can actually increase the number of individuals reached compared to traditional focus groups.

When Comparing Market Research Using Social Computing as Opposed to Traditional