The complete data set on a customer is called:
A) a profile
B) a record
C) a 360-degree view
D) a file
E) a consolidated customer map

Question

Quizplus · Accepted Answer

A 360-degree view is the complete collection of data on a customer, including all interactions and touchpoints across channels and departments. This includes information such as purchase history, demographic information, communication preferences, and past customer service interactions. Options A, B, D, and E all capture some aspect of customer data, but they do not convey the comprehensive nature of a 360-degree view.

The Complete Data Set on a Customer Is Called