_____ systems support the front-office business processes, which directly interact with customers.
A) Business intelligence CRM
B) Collaborative CRM
C) Operational CRM
D) Analytical CRM
E) Transactional CRM

Question

Quizplus · Accepted Answer

Operational CRM systems are designed to support the customer-facing business processes, such as sales, marketing, and customer service. These processes involve direct interaction with customers and are essential for building and maintaining customer relationships. Therefore, operational CRM systems are the best choice to support front-office business processes. Business intelligence CRM, collaborative CRM, analytical CRM, and transactional CRM each focus on a different aspect of customer relationship management and do not specifically support front-office business processes.

_____ Systems Support the Front-Office Business Processes, Which Directly Interact