When Amazon welcomes you by name back to its Web site on your second visit, it is employing which strategy for competitive advantage?
A)Cost leadership
B)Differentiation
C)Innovation
D)Operational effectiveness
E)Customer-orientation

Question

Quizplus · Accepted Answer

Amazon's use of customer data to personalize the user experience is an example of customer-orientation strategy. By welcoming the user back by name, Amazon is demonstrating its commitment to understanding and meeting the needs of its customers.

When Amazon Welcomes You by Name Back to Its Web