The bargaining power of buyers is ___________ when buyers have many choices and ________ when buyers have few choices.
A)High, high
B)High, low
C)Low, low
D)Low, high

Question

Quizplus · Accepted Answer

When buyers have many choices, they can easily switch to alternative products or services, and this increases their bargaining power. On the other hand, when buyers have few choices, they are more likely to accept the available options and have less bargaining power. Therefore, the best answer is B, where the first blank represents high and the second blank represents low.

The Bargaining Power of Buyers Is ___________ When Buyers Have