Manufacturers of products that are commonly sold through department and grocery stores often use a(n)________.

Question

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Manufacturers of products commonly sold through department and grocery stores typically use a push strategy, which involves pushing their products through the distribution channel to reach the end consumer. This strategy involves heavy advertising and promotion, as well as working closely with distributors and retailers to ensure that their products are prominently displayed and marketed to consumers. This is in contrast to a pull strategy, which involves creating demand for a product among consumers and then pulling that demand through the distribution channel. An exclusive channel strategy and value chain strategy may be used in some cases, but are not typically used by manufacturers of products sold through department and grocery stores.

Manufacturers of Products That Are Commonly Sold Through Department and Grocery