Scenario: Old World,Ltd.
Old World,Ltd. ,a London-based furniture manufacturer,is establishing its global distribution,pricing,and promotion strategies.Being new to global business,the firm is seeking your help in making its decisions.
-Old World should pursue a(n)________ channel if it decides to greatly intensify its direct marketing efforts.

Question

Quizplus · Accepted Answer

If Old World, Ltd. decides to intensify its direct marketing efforts, it should pursue a zero-level channel. A zero-level channel involves the manufacturer selling directly to the end-user, without intermediaries such as wholesalers or retailers. This would allow Old World, Ltd. to have more control over the distribution process and potentially save costs by cutting out middlemen.

Scenario: Old World,Ltd. Old World,Ltd. ,A London-Based Furniture Manufacturer,is Establishing Its Global Distribution,pricing,and