Scenario: Old World,Ltd.
Old World,Ltd. ,a London-based furniture manufacturer,is establishing its global distribution,pricing,and promotion strategies.Being new to global business,the firm is seeking your help in making its decisions.
-If Old World wants to grant the right to sell its furniture to only a limited number of resellers,it should consider which of the following approaches?

Question

Quizplus · Accepted Answer

Old World,Ltd. should consider an exclusive channel approach if it wants to grant the right to sell its furniture to only a limited number of resellers. This approach allows Old World,Ltd. to control who sells its products and maintain a premium image for its brand. By limiting the number of resellers, it can also create exclusivity and demand for its products.

Scenario: Old World,Ltd. Old World,Ltd. ,A London-Based Furniture Manufacturer,is Establishing Its Global Distribution,pricing,and