Scenario: Old World,Ltd.
Old World,Ltd. ,a London-based furniture manufacturer,is establishing its global distribution,pricing,and promotion strategies.Being new to global business,the firm is seeking your help in making its decisions.
-If Old World adopts a pricing policy of different selling prices in export markets than it has in the British market,it would be following a ________ strategy.

Question

Quizplus · Accepted Answer

Dual pricing is the strategy of setting different prices for the same product in different markets. This allows companies to adapt to local price levels and variations in consumer preferences. Transfer pricing, on the other hand, refers to the price at which goods or services are sold between different entities or divisions within the same company. Worldwide pricing and co-adaptor pricing are not commonly used terms in international marketing.

Scenario: Old World,Ltd. Old World,Ltd. ,A London-Based Furniture Manufacturer,is Establishing Its Global Distribution,pricing,and