The main benefit of a global strategy is that it allows a company to ________.
A)closely monitor buyer preferences in each local market
B)save costs due to product and marketing standardization
C)avoid either growth or retrenchment
D)respond effectively to emerging buyer preferences

Question

Quizplus · Accepted Answer

A global strategy allows a company to standardize its products and marketing, which can save costs on research and development, manufacturing, and advertising. This can lead to greater efficiency and profitability. While a global strategy may also allow a company to respond to emerging buyer preferences, this is not its main benefit. Closely monitoring local markets may be difficult with a global strategy, as it emphasizes standardization over customization. Avoiding growth or retrenchment is not necessarily a benefit of a global strategy, but rather an aspect of strategic planning that may be influenced by a company's global strategy.

The Main Benefit of a Global Strategy Is That It