Scenario: Beanstalk International
Beanstalk International is rapidly growing.The company wants to follow a strategy of adapting its products and marketing in each national market to suit local preferences.Beanstalk is intent on creating value for its customers.
-Which of the following would be considered a primary activity in creating value for customers,as opposed to a support activity?

Question

Quizplus · Accepted Answer

Logistics is a primary activity that directly impacts the creation of value for customers by ensuring that the products are delivered to them efficiently and effectively. Firm infrastructure, procurement, and human resource management are support activities that indirectly contribute to value creation.

Scenario: Beanstalk International Beanstalk International Is Rapidly Growing.The Company Wants to Follow a to Follow