Intentional media effects refer to those effects that
A) individuals seek out to fulfill specific needs.
B) occur in the attentional state.
C) occur in the self-reflexive state.
D) have a positive valence.

Question

Quizplus · Accepted Answer

Intentional media effects are effects that occur when individuals actively seek out media content in order to fulfill specific needs or goals. These effects are deliberate and purposeful rather than incidental or unconscious. Therefore, choice A is the best option as it captures this definition. Choices B, C, and D are incorrect because they do not accurately describe intentional media effects.

Intentional Media Effects Refer to Those Effects That