Ethnic background is a characteristic of demographic segmentation.

Question

Quizplus · Accepted Answer

Ethnic background is a valid characteristic of demographic segmentation, along with age, gender, income, education level, and more. It is used to group consumers based on shared cultural and historical experiences, attitudes, and values, and to tailor marketing messages and products that appeal to their preferences and needs. However, it is important to avoid stereotyping or discriminating against any ethnic group and to ensure that the marketing strategy is inclusive and respectful of diversity.

Ethnic Background Is a Characteristic of Demographic Segmentation