One of the Biggest Challenges for Sociologists Who Want to Participate

One of the biggest challenges for sociologists who want to participate in public sociology is:

A) to compete with "pop sociology" sources effectively
B) to find available avenues outside of academic journals where sociology can be shared
C) to preserve the integrity of one's ideas rather than have them "McDonaldized"
D) to find ways to make sociological phenomena relevant to real people