The __________ negotiation approach focuses on trying to achieve a "win-win" solution that considers the interests of all the negotiating parties.

Question

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The principled/integrative negotiation approach is also known as the "win-win" negotiation approach. This approach focuses on finding a solution that meets the interests of all the negotiating parties. It is a collaborative approach, where parties focus on mutual interests, and not just their own. This approach is known to be effective in building long-term relationships as parties are able to work together to achieve a common goal.

The __________ Negotiation Approach Focuses on Trying to Achieve a "Win-Win