__________ describes the discomfort a person feels when attitudes and behaviour are inconsistent.
A)Affective state
B)Cognitive component
C)Cognitive dissonance
D)Job involvement
E)Job dissatisfaction

Question

Quizplus · Accepted Answer

Cognitive dissonance occurs when a person holds two or more conflicting beliefs, attitudes, or values that are inconsistent with one another, causing discomfort or dissonance. This discomfort may lead to efforts to resolve the inconsistency or to avoid situations that create further inconsistency.

__________ Describes the Discomfort a Person Feels When Attitudes and Behaviour