An)__________ tries to customize products and their advertising as much as possible to fit the local needs of different countries or regions.

Question

Quizplus · Accepted Answer

A multidomestic strategy aims to tailor products and advertising to fit the specific needs and preferences of each local market, rather than pushing a standardized global product or message across all regions. This approach is often seen as opposite to a globalization strategy, which favors standardized products and messaging across all markets. A domestic strategy would focus solely on the company's home market, while a transnational strategy seeks to balance global and local needs. A crosscultural strategy is not a commonly used term in business strategy but could refer to an approach that seeks to bridge differences between cultures and facilitate communication and understanding.

An)__________ Tries to Customize Products and Their Advertising as Much