A __________ strategy involves growth through expansion within the same business area.

Question

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Concentration strategy involves focusing on expanding within the same business area or industry through improvements in products, services, markets, or production processes. This can improve efficiency, reduce costs, and increase market share. Diversification, related or unrelated, involves expanding into new areas outside of the existing business. Vertical integration involves expanding into different stages of the production process, such as owning suppliers or distributors.

A __________ Strategy Involves Growth Through Expansion Within the Same