In conducting a SWOT analysis,a company's __________ can be examined by asking questions about possible new markets,the growth of existing markets,the emergence of new technologies,and the weaknesses of market rivals.

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Opportunities refer to external factors that can be leveraged by a company to improve its performance. By looking at possible new markets, growth of existing markets, emergence of new technologies, and weaknesses of market rivals, a company can identify opportunities to expand or improve its business.

In Conducting a SWOT Analysis,a Company's __________ Can Be Examined